The Internet has always been innately social. The tools are new, but communication and interaction are as old as humanity itself. That’s why so many essential principles of web communication haven’t changed much from the old days of face-to-face selling.
What the internet does change is the pace, scale, and cost of communication. You can send more messages to more people, more quickly and more cheaply than ever in history. That’s why you need to social media marketing strategy for dentists.
You might be a big company, a little company, or an individual. Any of these can use social media platforms to show their customers that they can be trusted and that they know their stuff!
Thus, the biggest factor that kills conversions is lack of trust. Social media gives a business a powerfully cheap and effective way to build that trust.
We can help improve social media marketing for your dental practice
Keeping these fundamentals and dynamics in mind, The Creative Composite works to your utmost advantage in ensuring that your dental practice gets the kind of exposure, buzz, cementing of authority, brand loyalty and consistent industry relevant credibility that it truly deserves. We accomplish this by focusing on the following:
- Gaining the attention of new potential customers. The best way to do this is to encourage sharing of your very best content. This also engages your local businesses to share and attract a growing fan following.
- Building your lists by bringing those new prospects to a “home base” asset. This must be something you control, like your blog (on your own domain name)and your email list. We accomplish this by using external media like Facebook, Instagram, LinkedIn, Twitter, Google+, YouTube and Pinterest to bring traffic back to you.
- Using social media to put a likable human face on your brand. This is highly effective. Remember, you don’t have to be perfect, but you do need to preserve your authority by showcasing a certain amount of trust, likeability and humanism that your target audiences and prospective patients can relate to.
- Constantly working on conversion — on taking those website visitors, cold leads, curious clients — and turning them into long-term patrons of your dental practice that keep coming back to you with lots of healthy referrals.
- We also set-up automated monthly email newsletters on your behalf allowing you to deliver your message directly to your client base, updating them with the latest practice news and promotional offers.
Consumers Trust Online
Social Media Networks
Seven out of ten consumers are more likely to use a local business if it has information available on a social media site
72% of consumers trust online reviews as much as personal recommendations
90% percent of adults age 18 to 24 trust medical information shared by others in their social media networks
27% of total internet time is spent on social networking sites
Guy Laffan, Laffan Dental Care
Can't recommend these guys enough! Hassan and his team are so incredibly professional and have boosted our business tremendously in just one year thank you all so much.
FMC, Dentistry's Information Centre
Hassan provides us with thought-provoking articles on a regular basis to go on our website and for our print journals. Given his varied background, Hassan can give a unique perspective on lots of different aspects in dentistry, but also in a way that is very accessible to the reader. We enjoy the constructive relationship we have with Hassan and hope it continues into the future.
Dentalia Dental Studio & Lab,
Hassan was very quick unlike my response to supply this testimonial but I cannot have been more pleased with his service and continual support and useful contacts. Our request was to link up all social medial and have a software system to support this for marketing purposes I am yet to get the grips with the software but this is more down to physical free time and not the software itself. It was all explained clearly in a tutorial by Hassan and a live demo is available to make this user friendly I will probably review this with Hassan soon. I was pleased with the service I received and recommended a few people to him since also was nice to laisse via skype rather than just another voice on the phone. Personal detailed service thank you Hassan.
Daniel Cheung, Bury Dental Centre
I would like to thanks and recommend, Hassan, and his team for the wonderful work they did for my videos and marketing. They really captured the essence of what I wanted to convey to my patients in terms of quality and care, and they were fun, energetic, knowledgeable and efficient in the execution. I look forward to working with them more in the future.
Dr Akaash Bagga, DeeKay Dental
Very professional, knows what he is talking about. Very helpful even before signing up. Our results talk for themselves.
Binita Shah, Dentality at Hoddesdon
Having had some work done for our website recently by Hassan I was impressed by his attention to detail, the prompt nature with which he completed the work and his communication through out the job to ensure everything was done to our satisfaction. This made it very easy to work with him and also made it a stress free process. Thanks again for your all hard work. I would highly recommend their services.
Murtaza Siddiqui, Vitality Dental Care
We wanted to change the appearance of our website, social sites and Google presence. Hassan and his team created a beautiful new website, popular social media pages and we are currently ranking first page on Google organically for number of key words. We are now growing faster then ever.
Harry Singh, Botox Training Club
I have worked and known Hassan and his business The Creative Composite for a number of years. From the first time I met him his passion and knowledge amazed me. Before I started using him, he offered his time and content very generously and helped me with some very useful tips. I have no hesitation in recommending his services.
Dr Sarbjit Singh, Sohal Dental Practice
Hassan and his team have been phenomenal in their approach to provide me with the highest level of service in improving our online presence and creating new opportunities through various media. The quality of the items received were second to none and coupled with very reasonable rates I can safely say I highly recommend their services.
Verity Hughes, VH Dental
Fantastic service. Very informative about the service needed and how to go about producing the vision that I wanted. Lots of ideas given and lots of patience in tweeting my logo. Very happy with the final product. Pricing was competitive and good. I will be defiantly using the company and again recommend to others.
Dr Craig Lewis, Birchgrove Dental Practice
Excellent service and fantastic knowledge in a difficult to crack market. I couldn't recommend enough. I'm not silenced often- but I was by the enthusiasm and plan the team delivered!!
Dr Jonny Stevens,A good understanding of Marketing, Money management and Sales can be key within any profession in order to build a successful career and Hassan's ability to cover all these topics is truly inspiring.The strategic positioning of my skill sets and communication techniques provided by Hassan are now providing beneficial results financially.Many of the techniques discussed have been firmly put into my day to day practice, making it easy and ethical in providing higher end treatments to my clients, resulting in increased income.
Dr Zara Nortley,
The training session given by, and subsequent chats with Hassan have been both informative and useful, and I have been able to implement many of the points discussed into my clinical practice. Hassan is a great motivational speaker, and also open to discuss career goals and self-development. He has been helpful in planning my further post-graduate training, as he knows what the practice needs are and where the practice is heading.
Tracy Stuart, NBS Training
I first met Hassan in his role as a dental nurse. Hassan helped grow and deliver the practice with his marketing strategies. Hassan has grabbed every opportunity that has come his way to develop his career through hard work, positive energy and a passion for patient care and people