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Get found quickly through Google Ads when patients are ready to book

Google Ads puts your practice in front of patients actively searching for treatment. As a specialist dental PPC agency, we create and manage paid search campaigns for dental practices that want immediate, high-intent enquiries without compromising brand integrity or profitability.

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Why being on Google isn’t enough

Running Google Ads for dentists isn’t a cure-all. Even highly respected practices with high online visibility may struggle with the following when managing PPC campaigns:

Poorly targeted or vague keywords
Spending money on ads that translate into low-intent searches
Ads attracting price-shoppers with no conversion
Unclear performance reports with little or no transparency
Poorly planned, reactive ad campaigns

This is demoralising, especially when a competitor’s dental Google ad is sitting at the top of the page while yours is nowhere to be found. When patients are searching for treatment, they trust that a great dental practice will be at the top of the search results. Our integrated approach to dental PPC marketing is designed to help you to achieve that.

Google Ads Plans

Total: £1500 + VAT per month

What you’ll get with our dental Google Ads service

Our dental PPC management service is built to consistently generate qualified patient enquiries from search and display, focused on the treatments that actually move the needle for your practice.

As a dental PPC agency, we help patients and clinics find one another by combining our intent-driven paid search strategy with conversion-focused landing pages. We continuously review and optimise your dental PPC campaigns to ensure that you reach new patients.

What we provide

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A full growth architecture strategy for your Google Ads and PPC campaigns

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A bespoke dental Google Ads strategy tailored to your dental clinic, including keyword research focused on high-value treatments in paid search

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Analysis of competitors and market positioning, including audience research

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Offer development that improves click-through and conversion rates

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Campaign structure design, including search, display and remarketing where relevant

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Bespoke, high-performing landing pages created with conversion in mind, helping you turn your Google ads into booked patients. This includes hosting, copy and content production (worth £600/month)

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Call tracking with a dedicated phone number for accurate lead attribution, including recorded calls for training and conversion improvements (worth £35/month)

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Ongoing campaign monitoring and optimisation, including keyword refinement, negative keyword management, ad copy testing, audience optimisation, and budget scaling towards top-performing ads

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Live reporting dashboard access to track leads, spend, and ROI at any time (worth £200/month)

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Monthly check-ins and review sessions, giving you transparency and helping you monitor how leads generated are converting into booked appointments

Why our dental PPC management work better

Other Agencies

Treat Google Ads in isolation to the rest of their marketing strategy

Focus on clicks, impressions, and traffic volume rather than patient conversion

Little understanding of dental treatment value, chair availability, or margins

Target generic search terms like ‘what is a tooth?’ leading to low conversion

Spending budget on low-value clicks with little return

The Creative Composite

Fully integrated into your dental business strategy

Focus on outcomes, patient enquiries, booked appointments, and revenue

Dental PPC campaigns shaped by 20+ years in dentistry, prioritising high-value treatments

Capture high-intent patients who are ready to enquire

Controlled, precise spend that maximises your return on investment (ROI)

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How our Google Ads for dentists works

Strategic Demand Mapping

We identify the treatments, locations, and search intent driving your most profitable enquiries.

Conversion-Focused Campaign Build

From keyword selection to ad copy and landing pages, everything is built to attract patients who are ready to act.

Continuous Optimisation & Control

We refine campaigns using real performance data so your money can work harder for you over time. We provide deep-dive reviews weekly and monthly, alongside a live dashboard accessible 24/7. You’ll be able to see exactly how your campaigns are performing and trust where your money is being spent.

Benefits of dental PPC for your practice

Google Ads built for control and confidence

Our Google Ads for dentists can deliver high-intent enquiries, faster patient acquisition, and greater control over growth, all while reducing reliance on unpredictable channels.

When optimised for dental practices that want patients ready to book and need predictable demand to support associates, Google Ads can become a powerful growth engine, turning searches into booked appointments. However, without a clear strategy, you can find yourself wasting money on low-quality traffic, watching costs rise with each enquiry, and losing high-intent patients to competitors.

Combined with strong landing pages, clear brand positioning, front-desk processes, and longer-term channels like dental SEO, our Google Ads management can provide a reliable, predictable patient flow.

Book your discovery call today to take control of your growth.

Get started today

Why choose The Creative Composite?

No Long Contracts

Our engagements are flexible with no obligations and no pressure, so you won’t be stuck in a contract you can’t escape for 12 months.

Blue Ocean Thinking

We apply Blue Ocean Strategy to every client campaign. This means everything we do is with winning in mind, and we’ll never make assumptions or force you to choose between value for money and your USPs.

We Know the Industry

We’re dental professionals first, and one of the few dental PPC agencies that truly understands treatment value, patient psychology, and what makes a dental business grow. You won’t be handed off to a generalist account manager who’s never set foot in a surgery.

Dr Fraaz Dubai

The Dental Studio Dubai

Dr Anna Allen

Lancaster Smile Clinic

Dr Dawud Ahmed

Ashbourne Road Dental

Dr Nick & Matt Jones

Circ Dental

Dr Mafalda Queiroz

The York Dental Suite

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Meet the Expert

Jacob Khosla, Google Ads Manager

Jake leads Google Ads and PPC strategy at The Creative Composite. Before joining TCC, he spent 4 years in a dental group , helping scale it from 8 to 16 clinics, giving him a grounded, commercial understanding of what growth actually looks like for a dental clinic.

Since, he’s worked with practices across the UK, developing paid search strategies that are built realistically: controlled spend, high-intent traffic, and results you can measure.

A father of three, Jake is friendly, approachable and values efficiency and straight talking. He’ll help you develop a strategy for dental Google Ads management that works in the real world.

FAQs

Do Google Ads really work for dental practices?

Yes! Dental PPC can be highly effective when applied strategically, because they draw patients who are actively searching for treatment. The key is targeting high-intent searches, prioritising profitable treatments, and aligning your ads with a well-built landing page and a strong front-desk process to convert enquiries into filled chairs.

How much should a dental practice spend on Google Ads?

There’s no one-size-fits-all answer. The right Google Ads spend depends on your treatment mix, chair availability, location, and growth goals. A strategic approach ensures your budget is focused on high-value, high-intent searches, driving steady patient demand.

How long does it take to see results from PPC ads for dentists?

Google Ads can generate enquiries almost immediately once campaigns are live. Typically, your performance will improve over time as campaigns are refined through optimisation, performance data, and conversion insights, leading to more consistent and cost-effective results.

How are your dental Google ads different?

Our Google Ads are built around a dental business mindset. With over 20 years in the dental industry, we focus on outcomes, not vanity metrics, prioritising treatments that support growth, controlling spend with precision, and providing full transparency through live dashboards and regular performance reviews.