Circ Dental's accelerated growth through strategic paid ads

Circ Dental wanted rapid, measurable growth in private dentistry, particularly through new patient acquisition. Their goals were simple but ambitious:

• Increase monthly revenue

• Attract more private patients consistently in Standish & Wigan

• Build predictable, scalable growth rather than relying on word of mouth

They needed a marketing strategy that didn’t just get clicks, it needed to directly convert into revenue while strengthening their long-term organic presence.

Phase 1 included launching facebook and instagram ads for fast, high-quality enquires. We launched a video-led Meta advertising system targeting Standish and Wigan with messaging designed to reflect Circ’s brand and warm feel. With hyper-local targeting, treatment-specific campaigns and weekly optimisation, the practice achieved an 80% conversion rate on key treatments.

We then strengthened Circ Dental’s online presence through Keyword optimisation, website structure improvements, Google Business Profile optimisations and local SEO enhancements to ensure they ranked highly for private treatments across Standish and Wigan, attracting patients organically, not just through ads.

More recently, we have partnered to support the practice by maintaining their full social media presence. Now running monthly filming days that create a consistent mix of educational, reassuring and personality-led content, ensuring the practice stays visible, engaging and connected with the community while the clinical team focuses on patient care.

The result is a system that delivered a predictable pipeline of private patients month after month.