Case Study
Circ Dental's accelerated growth through strategic paid ads
- Meta Ads
- SEO
- Social Media Management
Overview
Circ Dental is a modern, fast-growing private dental clinic in Standish known for its friendly atmosphere, community values, and high-quality dentistry. With a strong local reputation and a team focused on patient care, the practice wanted to expand its private patient numbers and accelerate revenue growth.
Through a two year working relationship, we delivered a three-phase growth system that increased Circ Dental’s visibility, boosted patient flow and supported the long-term growth that enabled them to expand their practice.
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+20.3
Return on Ad Spend (ROAS)
The Problem
Circ Dental wanted rapid, measurable growth in private dentistry, particularly through new patient acquisition. Their goals were simple but ambitious:
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Increase monthly revenue
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Attract more private patients consistently in Standish & Wigan
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Build predictable, scalable growth rather than relying on word of mouth
They needed a marketing strategy that didn’t just get clicks, it needed to directly convert into revenue while strengthening their long-term organic presence.
The Solution
Phase 1 included launching facebook and instagram ads for fast, high-quality enquires. We launched a video-led Meta advertising system targeting Standish and Wigan with messaging designed to reflect Circ’s brand and warm feel. With hyper-local targeting, treatment-specific campaigns and weekly optimisation, the practice achieved an 80% conversion rate on key treatments.
We then strengthened Circ Dental’s online presence through Keyword optimisation, website structure improvements, Google Business Profile optimisations and local SEO enhancements to ensure they ranked highly for private treatments across Standish and Wigan, attracting patients organically, not just through ads.
More recently, we have partnered to support the practice by maintaining their full social media presence. Now running monthly filming days that create a consistent mix of educational, reassuring and personality-led content, ensuring the practice stays visible, engaging and connected with the community while the clinical team focuses on patient care.
The result is a system that delivered a predictable pipeline of private patients month after month.
How we help
The Results
We have help fuel a predictable flow of private patient enquiries through a strategic digital marketing plan which has been built on year on year.
Meta Advertising
20.3 ROAS
Within the first seven months of working with Circ Dental, our Invisalign and Composite Bonding campaigns delivered over £20 in revenue for every £1 spent. The growth has been so strong that the practice now runs three surgeries fully booked, five days a week.
Google Rankings
#1
Over 18 months, we have through SEO tactics improved Circ's average keyword position from 18.5 to 5.48, a +13.02 jump that has pushed their most valuable search terms for their target locations to top 1-3 positions and help steady
FAQs
Why do I need SEO if I’m already running Meta Ads?
Meta Ads are for brand awareness, “stopping the scroll” and generating immediate interest. SEO, however, captures patients who are actively searching for treatments like “Invisalign Standish” or “Dentist near me.” Combining the two ensures you are visible both when people are browsing and when they are ready to book
Do I need a big budget to get started with Social Media Ads?
The budget required for Meta Advertising (Facebook & Instagram) can vary depending on treatments you would like to promote, your target location, goals and competition levels. We recommend a budget that allows for enough data to optimise your campaigns; most of our successful dental partners start with a budget that allows them to consistently reach their target local audience, which we then scale once we see a proven return on investment.
What does Social Media Marketing actually consist of?
Our social media marketing strategy is built on the foundation of High-End Content Production, where we use professional filming and photography to showcase your clinical expertise and unique team personality. This is paired with Strategic Distribution, ensuring every piece of content is published at the right times on your social platforms with optimised captions and hashtags to effectively reach and engage your target audience.
