Case Study
Ashbourne Road Dental: Building a trusted digital brand
- Meta Ads
- PPC
- Social Media Management
Overview
Ashbourne Road Dental has long been a pillar of clinical excellence in the local community. However, despite their reputation, the practice struggled with a fragmented digital presence and “agency fatigue.” Having been burnt by previous marketing efforts that lacked transparency, Dr. Dawud Ahmed needed a partner that could deliver more than just “likes”, he needed a consistent, high-performance engine to drive high-value patient leads.
With our strategy and content creation, Ashbourne Road Dental transitioned from a position of digital uncertainty to becoming a dominant local voice. By integrating high-quality organic storytelling with a robust paid strategy across Meta and Google, we have built a trusted brand presence that has generated over 1,300 new patient leads and over £170,000 in attributed revenue.
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The Problem
The primary challenge was “Agency Fatigue” and a lack of consistency. Before partnering with us, the practice lacked a unified brand voice, and Dr. Ahmed was understandably hesitant to invest further in social media. The campaign needed to:
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Restore Trust: Overcome previous negative experiences with a transparent, results-driven approach.
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Establish Consistency: Move away from sporadic, low-energy updates to a professional, “top-of-mind” schedule.
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Bridge the Gap: Translate clinical excellence into a digital format that felt approachable and authoritative to the local community.
The Solution
To achieve these goals, we developed a hybrid growth engine. This three-pronged strategy ensured that the practice was not just visible, but was actively capturing and converting intent.
1. Meta ads (social lead generation) – We backed the practice’s organic trust with a sophisticated Meta Ads strategy. By using a full-funnel approach, targeting local residents with high-energy video content and social proof, we captured “know, like, and trust” sentiment and converted it into a high-volume patient pipeline.
2. Google PPC (intent-based search) – While social media built the brand, Google PPC (pay-per-click) captured active search intent. We optimised search campaigns to ensure that when local patients searched for high-value treatments, Ashbourne Road Dental was the first name they saw, ensuring no high-intent lead was left on the table.
3. Organic social & content management – We took the weight off the clinic’s shoulders by managing their entire social calendar. Our approach centred on humanising the brand through engaging reels, team-led storytelling, and compelling before-and-after treatment showcases. This strategy helped break down clinical barriers, positioning the practice as both approachable and personable while reinforcing a strong, authentic brand identity.
How we help
The Results
The shift from a passive social presence to an active, managed three-pillar strategy yielded incredible year-on-year growth.
Lead Volume
1,300+
In under 2 years, we have delivered consistent stream of high-intent enquiries through Meta Ads, PPC & Social Media generating over £170,000 in revenue.
Client Testimonial
"I was very fearful of using marketing agencies again after my previous experiences. I felt burnt and skeptical. However, Hassan and the team have delivered exactly what they said they would. They’ve provided a consistent presence that I just didn't have the time or expertise to do myself, and the results, both in leads and revenue, speak for themselves."
- Dr. Dawud Ahmed, Principal Dentist
FAQs
Can this approach work for other dental services?
Yes, our full-funnel strategy can be adapted for other high-value treatments or offers to drive leads and conversions.
Will I guarantee the same results from Meta Ads for me?
Meta Advertising results vary between practices based on key factors like location, local competition, the treatment and offering as well as price point. However, we provide a tailored dental marketing proposal after the strategy call to allowing us to align on performance expectations for your area by using realistic benchmarks.
What budget do I require to get started with Meta Ads?
The budget required for Meta Advertising (Facebook & Instagram) can vary depending on treatments you would like to promote, your target location, goals and competition levels. We recommend a budget that allows for enough data to optimise your campaigns; most of our successful dental partners start with a budget that allows them to consistently reach their target local audience, which we then scale once we see a proven return on investment.
