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What would you like to order sir? While a customer is waiting to be seen, they can pick up brochures and read about the treatments you have to offer and find out about the benefits and alternatives of different treatments, this in turn may generate interest in these treatments. When a patient understands how…
Question, engage and discover The smile questionnaire is the perfect tool to discover what treatments your patients might be interested in. Patients are normally trying to escape from a dental practice and will most of the time will forget about a treatment they were interested in or wanted more information on. This is a…
Create the perfect lasting impression Word of mouth referrals are 5x times more powerful than any other type of marketing and a great way to harness this is with your own personalised recommendation cards which can also be used as business cards that are customer specific. Recommendation cards given to customers at the end…
Take advantage of every opportunity PR on a local scale helps to create a local business presence earning respect from local businesses, which in return builds local relationships and the potential to create a referral network. PR can come in many different forms. Some of the basic PR methods include getting news into the…
A no brainer! Custom made branded membership payment plans also provide that quality feel. Every practice has different running costs and the payment plans will differ too. So why not create a unique brochure that you can choose the price for, highlight why the plan will be beneficial for your customers and why your…
What are they saying about you? Have you ever received online negative feedback which wasn’t your fault? Whether it is on Facebook, Yelp or even Google, a negative feedback can have a major impact on your business and how potential new clients perceive your business. Allowing the complaint to stay there without trying to…
What does your logo say about you? We have designed numerous logos on behalf of clients, from business start-ups to established businesses that want to rebrand them selves. A logo plays a vital part in creating a presence and subconsciously marketing to your customers and potential customers. A logo requires pure creative thinking, taking…
Can anyone hear me? Practice owners get busy promoting all the treatments and services you offer, in the practice or online so much so that we sometimes overlook the potential right on our doorstep. Using external marketing campaigns, we can help utilise the traffic going past every day who could be potential customers. How many…
Data management has always been a crucial part of dentistry and optometry as practices strive to comply with the Data Protection Act of 1987. CQC have also outlined specific requirements that all clinical practices must adhere to, in order to ensure that patient data is kept secure at all times. Some businesses are paying storage…
How Coaching Can Help You Achieve Success In Life Performing well in a professional game is all about your mental toughness. Most top professional athletes use the help of performance coaches to strengthen their mental skills which helps them to perform better in the game. Mental edge can be the difference in not performing…
Is success really all about financial gain? The truth is, it isnt. Any successful person will tell you that success comes in many areas of their lives. You have heard the saying ‘money isnt everything’, well it goes without saying that money is definately not evertything when compared to other aspects of life. Success comes…
Marketing has changed over the last 10 years. We can no longer work with the ‘one glove fits all’ ideology; where adverts portray the same message across all marketing channels using images that resemble 1980’s American TV commercials. Marketing has changed, for the better. Today, our marketing campaigns need to be segmented, broken down, researched…
