Case Study

Holly Dental 12 month SEO growth success

Overview

Holly Dental, an established Preston dental practice, offering a broad range of treatments were looking to increase their website traffic and attract better quality leads with a focus on Invisalign cases. They turned to our expertise to help with their google positioning and run an SEO strategy to drive organic search results to beat the area competition.

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+36%

Improvement in Google search rankings

The Problem

Holly Dental wanted to enhance the quality of patient inquiries through their website forms by effective SEO rather than relying on ads to help drive relevant leads for treatments.

The Solution

We conducted a thorough SEO audit of Holly’s website, competitor landscape and established key trophy terms and words to target that aligned with Holly’s priority treatments, including Invisalign, dental implants, cosmetic dentistry and private dentists in Preston & Blackburn.
Through weekly performance monitoring, we consistently reviewed both core and technical SEO actions required to optimise and improve search rankings and user experience.

How We Help

The Results

By implementing a strategic SEO plan targeting the key words relating to Holly’s priority treatments, the practice has seen notable increases in organic search visibility, direct visits, and overall engagement metrics, including:

Organic Search Dominance

80%

of traffic is coming from organic search, reinforcing the effectiveness of SEO strategies.

Google Rankings

36%

improvement in Google rankings, indicating strong upward movement in search results.

#1 for ‘Invisalign Preston’ on Google

#1 for ‘Dental Implants in Preston’ on Google

#1 for ‘Cosmetic Dentist in Preston’ on Google

#1 for ‘Private Dentist in Preston’ on Google

FAQs

How long will it take to improve my SEO rating through this service?

We can guarantee that your dental practice SEO will improve through our service but in order to show you these results, we ask for time and patience as it can take anywhere from 3-6 months to begin seeing the results as it’s a long, ever changing process that requires constant time and attention.

Will I receive more new patient enquiries by improving my practices Google positioning?

Yes, the dental practices that have the top search results end up getting 80% of the Google users going to their websites. This results in more inquiries. SEO inquiries according to Dengro, convert around 30% which is the highest converting digital marketing strategy. Compared to Facebook ads which convert at 6%, SEO is always going to be the best marketing channel to invest in.

Will I get results like Holly Dental?

You may have different keywords that we would recommend to target based on your treatments and priorities but with time, yes! SEO performance depends on a multitude of factors, including on-site and off-site factors and competitor activity, but our team takes all of this into account to get you consist top rankings.