Why is SEO crucial for your dental practice?
At The Creative Composite, our SEO (aka search engine optimisation) strategies centre around the following reasons as to why it is imperative for your dental practice:
Build Branding and Credibility
Of course, the end goal of your marketing plan is to generate more new patient inquiries and more visits to your website would logically equal more income.
However, most people are under the impression that a top search engine placement is only for gaining clicks to your website. That is important, but it’s more psychological than that. An average person using their computer to search for a service isn’t going to type a few keywords into the search box and use the first company they see. They are going to use several different combinations of keywords, and the more times your dental practice shows up for all the searches, the more credibility you earn in their mind. Because you were a consistent result to each of their searches, chances are they will trust you more.
Attracts Relevant Traffic
SEO will help your customers find you, and fast! SEO is highly targeted, down to minor details. Using keyword analysis, you can find just how big a “market” is, how many people are searching for that exact keyword, how competitive the arena is (in SERPs), and with some keen deductive reasoning, even identify the intent behind keyword searches.
Insight into Your Customers
Once you target the people who need your treatments, you will be able to find out what they need fairly quickly. Google Analytics is a fantastic tool for this and something The Creative Composite effectively utilises. The data and metrics are valuable because they give you insight into your customers: how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it! Thus, we will have amazing insight into your customer’s minds, and be able to tailor to their needs.
70% of searches on a mobile device are followed up with an action within one hour
80% of traffic to a website begins with search query
Over 2.6 billion local searches are performed monthly and that number grows more than 50% each year
43% of internet searches performed today use a local keyword. 86% of those searches convert to a phone call or visit to the physical location1
Guy Laffan, Laffan Dental Care
Can't recommend these guys enough! Hassan and his team are so incredibly professional and have boosted our business tremendously in just one year thank you all so much.
FMC, Dentistry's Information Centre
Hassan provides us with thought-provoking articles on a regular basis to go on our website and for our print journals. Given his varied background, Hassan can give a unique perspective on lots of different aspects in dentistry, but also in a way that is very accessible to the reader. We enjoy the constructive relationship we have with Hassan and hope it continues into the future.
Dentalia Dental Studio & Lab,
Hassan was very quick unlike my response to supply this testimonial but I cannot have been more pleased with his service and continual support and useful contacts. Our request was to link up all social medial and have a software system to support this for marketing purposes I am yet to get the grips with the software but this is more down to physical free time and not the software itself. It was all explained clearly in a tutorial by Hassan and a live demo is available to make this user friendly I will probably review this with Hassan soon. I was pleased with the service I received and recommended a few people to him since also was nice to laisse via skype rather than just another voice on the phone. Personal detailed service thank you Hassan.
Daniel Cheung, Bury Dental Centre
I would like to thanks and recommend, Hassan, and his team for the wonderful work they did for my videos and marketing. They really captured the essence of what I wanted to convey to my patients in terms of quality and care, and they were fun, energetic, knowledgeable and efficient in the execution. I look forward to working with them more in the future.
Dr Akaash Bagga, DeeKay Dental
Very professional, knows what he is talking about. Very helpful even before signing up. Our results talk for themselves.
Binita Shah, Dentality at Hoddesdon
Having had some work done for our website recently by Hassan I was impressed by his attention to detail, the prompt nature with which he completed the work and his communication through out the job to ensure everything was done to our satisfaction. This made it very easy to work with him and also made it a stress free process. Thanks again for your all hard work. I would highly recommend their services.
Murtaza Siddiqui, Vitality Dental Care
We wanted to change the appearance of our website, social sites and Google presence. Hassan and his team created a beautiful new website, popular social media pages and we are currently ranking first page on Google organically for number of key words. We are now growing faster then ever.
Harry Singh, Botox Training Club
I have worked and known Hassan and his business The Creative Composite for a number of years. From the first time I met him his passion and knowledge amazed me. Before I started using him, he offered his time and content very generously and helped me with some very useful tips. I have no hesitation in recommending his services.
Dr Sarbjit Singh, Sohal Dental Practice
Hassan and his team have been phenomenal in their approach to provide me with the highest level of service in improving our online presence and creating new opportunities through various media. The quality of the items received were second to none and coupled with very reasonable rates I can safely say I highly recommend their services.
Verity Hughes, VH Dental
Fantastic service. Very informative about the service needed and how to go about producing the vision that I wanted. Lots of ideas given and lots of patience in tweeting my logo. Very happy with the final product. Pricing was competitive and good. I will be defiantly using the company and again recommend to others.
Dr Craig Lewis, Birchgrove Dental Practice
Excellent service and fantastic knowledge in a difficult to crack market. I couldn't recommend enough. I'm not silenced often- but I was by the enthusiasm and plan the team delivered!!
Dr Zara Nortley,
The training session given by, and subsequent chats with Hassan have been both informative and useful, and I have been able to implement many of the points discussed into my clinical practice. Hassan is a great motivational speaker, and also open to discuss career goals and self-development. He has been helpful in planning my further post-graduate training, as he knows what the practice needs are and where the practice is heading.
Tracy Stuart, NBS Training
I first met Hassan in his role as a dental nurse. Hassan helped grow and deliver the practice with his marketing strategies. Hassan has grabbed every opportunity that has come his way to develop his career through hard work, positive energy and a passion for patient care and people