The world of marketing can feel like an ever-changing minefield of information. Experts from all over the world are constantly producing new information on how you should marketing your dental practice, but very few dental practices have the time or resources to explore every avenue. So how do you make sure you keep a strong marketing foundation while investigating potential additions to your marketing? We share with you 4 marketing musts that every dental practice should have in place for a solid marketing foundation.
Understand Your Audience
Potentially the most important part of your marketing foundation is a strong understanding of your audience and customers. The more accurate your information, the more precisely you can target your marketing. It’s crucial to use your resources to discover your customers’ behaviour, demographics and needs from your industry. Consider doing a complete audit on your patient base via your dental software eg Exact.
Invest in Content
Content marketing has been the focus of modern marketing for a few years, and it has gone from strength to strength. As dental practices begin to see the long-term benefits of effective content, it’s more important than ever for marketing teams to perfect their content strategies and keep their audience engaged. Utilise the blog feature on your website for regular blogs which your audience will appreciate.
Research Your Competition
It’s not possible to market your dental practice effectively unless you understand your competition. Make sure you have a regular research schedule in place to ensure you keep on top of their offers, guarantees, price changes and new products/services. Use the Facebook ‘Insights’ tab on your dental practice Facebook page and use the ‘Pages to watch’ feature to keep an eye on your competitions social media activities.
Don’t Avoid Change
While keeping on top of your more traditional, foundation marketing techniques, make sure you leave your mind open to change. Marketing is an industry that can change almost overnight, and allowing your dental practice the resources to stay on top of these developments could be the difference between growth and stasis. What most dental practices don’t have in place is a specific marketing budget to test, run a urgent campaign or invest in marketing technology that your dental business should be utilising.
If you would like to book a Free Consultation to see if we can provide your dental business with marketing services that can help improve profitability then call us on 0300 033 1635 or just fill in the contact form.